Testing your product with users that match your target personas or demographics is recommended both early in the design process using simple wireframes or prototypes and iteratively at various stages of development. The goal is to test the product’s use cases to uncover errors and areas for improvement, ease of use, and the user’s emotional response to the system.

Usability testing can be done in a lab environment, in a user’s home or office, or remotely.

All studies include:

• Screening survey – Used to find users that match your target demographic
• Recruitment and coordination of research participants
• Study design and delivery
• Summary and analysis of findings

Optional Services

• Audio or video recording of sessions and/or highlight tapes